With over 125 years experience in hair care, Wella has a proud history as an industry leader.
The Wella name is synonymous with innovative hair care and we are consistently the first to market with new technologies developed to meet the ever-changing needs of the consumer.
With some of the most recognizable brands in the industry the Wella name and logo is a guarantee of performance and quality.
The unique finishing treatment that instantly improves elasticity to make the blow-dry more bouncy and easier to shape. The ultra-light and fast acting spray on formula enables deep penetration of the ingredients with no development time.
The daily cream conditioner moisturizes the hair and prevents dehydration. The lightweight formula is suitable for all hair textures, without overweighing.
The mask with the highest active hydro-deposit of the Hydrate line deeply moisturizes the hair fiber for long-lasting suppleness and improved combability.
The modular damage repair booster can be added to any mask or emulsion. It transforms the treatment for additional reconstruction, strength and resilience against breakage.
Gently cleanses the hair and gives long-lasting moisturization and lucsious combability. It does not overload the hair thanks to the lightweight formulation.
Deep care effect of essential amino acids. Liquid Hair is a molecular hair refilling treatment that reconstructs the hair fiber, reinforcing hair for up to 5 washes. The thermo activated formula refills the hair from the inside out and provides high performance through expert application.
This luxurious leave-in keratin treatment infuses into the hair to reconstruct and strengthen the keratin. The unique formula, with luxurious oils and selected amino acids, boosts the hair structure from within.It instantly aligns hair fibers and increases the resistance of weak hair.
Keratin Conditioning Cream that instantly softens and protects the keratin and hair fiber from styling stress. The cream envelops the hair with a combination of luxurious oils to give instant combability.
The lightweight formula acts as a foundation for a transforming care treatment and even works on finer hair types. Cleansing without weighing down.
Koleston Perfect sets the benchmark in permanent hair colour. With Koleston Perfect, a kaleidoscope of colours is available to you. Turn your colour deep luxuriant red, beautiful blonde or rich chocolate brown with total confidence and a shining, vibrant result. Or opt for a colour that is completely your own with ‘Inspire by Koleston Perfect’ which offers an infinite colour palette and a hair colour that is truly personal and totally unique. This new technology is exclusive to Wella.
Wella’s Trend Vision Award is about promoting excellence in the industry. In 2003 the world’s top stylists participated in the first international Trend Vision Award – and every year Wella seeks out the most creative hairdressers worldwide. The competition stirs up enthusiasm for the craft of hairdressing, while at the same time promoting the professional competence of up and coming stylists at an international level. The establishment of this prize helps to confirm Wella’s status as a winner in the race to capture the spirit of the times.
With the help of world-class hairstylists at TONI&GUY, we don’t just recognize trends and translate them into market success; we actually set the trends ourselves, giving consumers access to the latest cuts and colours to make their mark on the international hair scene.