ADVANCED STYLE WITH JUDE MCEWEN

Today’s spotlight is on TONI&GUY Perth Central’s Salon Owner and Art Director, Jude McEwen.

Jude brings us a fresh take on her latest photo shoot titled ‘Advanced Style’ with a slight twist.

Jude talks us through her latest shoot below!

The Inspiration behind my photo shoot “Advanced Style” were women of a certain age!

I noticed a lack of older people in fashion campaigns & street styles, I wanted to showcase that you can be stylish, creative & vital at any age.

Inspired as well by my very own amazing dynamic and totally gorgeous clients.

I recently had a conversation with one of my regular clients who had told me “I’m really not an old lady, just cleverly disguised as one. Colour and fashion keep me young, keep me sane!

I then had the idea of this photo shoot, why be the same? Let’s do things differently!

Let’s be bold, be adventurous and contribute to society. The photoshoot of these beautiful women highlight that life is too short and that age is nothing to be about ashamed about. Rather it should be embraced and that we should be proud of all those years with fashion and shopping experience!

I genuinely love these ladies and I am proud that the photos show how amazing, beautiful and fun they are. This shoot was one of the best days of my career so far.

Be bold and adventurous, just like these inspirational women and book an appointment with Jude at Perth Central.

Click here to book a hair makeover or styling session at TONI&GUY Perth Central.

If you’re not in Perth, check out our other salons, we have 30 across Australia.

Click here and find your closest TONI&GUY Salon.

ADVANCED STYLE CREDIT;

Hair | Jude McEwen

Photographer | Craig Williams

Styling | Jess Amodt

Makeup | Tamzin Mulder